Gain immediate access to all our articles, features, how-to's, discussion group, archives plus. Click here for details. About this Site Contact Us Privacy Policy Sample Articles Subscribe Today Tell a Friend Terms of Use Baby Boomers Demographics Health Issues Marketing Seniors On The Net Mature Market News Media Statistics Complete Article Index Edit Member Profile Favorite Articles Help Member Resources Second50Years... helping you get your share of the Boomer and Senior markets.

A one stop resource for information, statistics, and up-to-the-minute marketing strategies that will help you reach the mature market. Using Univeral Design to Make Your Business Attractive to the Mature Market Easy-to-open Tupperware containers, pruning shears that require minimal effort to use, and extra wide doors on the Ford Focus are just a few examples of products that have been developed incorporating . . . keep reading Seven Steps To A Website That Will Attract And Keep Your Senior and Boomer Customers People over the age of 50 are using the web, and using it frequently.

If your target market includes baby boomers and beyond, it's important to tread carefully into web waters. 1. Know . . . keep reading Unprecedented Age Wave Breaking Over American Soci The head of Eli Lilly and Company explains the importance of America's aging population in a recent speech. Taurel, chairman, president and chief executive officer of Eli Lilly and Company . . . keep reading U.S.

Corporations Change Marketing Strategy According to a recent Wall Street Journal article, corporate America is beginning to rethink its long-term strategy of targeting the vast majority of their marketing dollars towards white males, ages . . . keep reading Population: More Elders Than Young In 2080 the number of seniors, 96.5 million, will finally exceed the number of young people, 95.8 million.

Laurence J. Kotlikoff and Scott Burns, "The Coming Generational Storm," MIT Pres . . . keep reading Headlight Vision Introduces New Segmentation Model There are many ways to segment the mature market and a British firm, HeadlightVision, is taking a new look at older consumers. HeadlightVision did a study of more than 40,000 consumers over the . . . keep reading Seniors: Caregiving: Numbers of...

Today approximately 22.4 million households (nearly one out of every four) provide unpaid care to someone over the age of 50. This free care, however, is not without cost. Many family careg . . . keep reading Developers Beware: Baby Boomers Dream of a Different Kind of Retirement Living In a report to the National Association of Home Builders Senior Housing Symposium, held recently (2004) in Chicago, Myril Axelrod, president of Marketing Directions Associates of New York City, identi . . . keep reading Economic Impact: Spending Power: Older Americans have huge economic impact The 55-plus age group holds over $700 billion in combined financial assets; they represent about 21 percent of the U.S. population but 50 percent of the discretionary income. /FON . . . keep reading Senior Media: Internet: Facts about online usage by older adults Over 65 Internet Users Fastest GrowingAccording to a new study by the Pew Internet and American Life Project the ranks of Americans over 65 who use the . . . keep reading Baby Boomers: Population: Baby Boomers Turning 50 Rapidly Every seven seconds someone in America turns 50.

That process will repeat itself through 2014, when all 76 million baby boomers will be over 50. This generation is the healthiest, . . . keep reading Baby Boomers: Working: Boomers Likely To Keep Working A Del Webb survey in 2003 revealed: Breaking from 20th Century retirees, Boomers say full-time leisure retirements are not for them.

Asked what the . . . keep reading Senior population: World: World Population age 65 and up growing rapidly The world's population age 65 and older is growing by an unprecedented800,000 people a month, according to a report issued today by the U.S. . . . keep reading LifeSpan/Longevity: Centenarians: A Boom in People Surviving To 100 The Centenarian BoomProviding for Retirement in a Long-Lived Americaby Henry J.

Aaron (From Brookings Review, Brookings Institute) FONT fa . . . keep reading LifeSpan/Longevity: U.S.: Thirty more years? In 1960, a 50-year-old could expect to live to age 75. Now the average 50-year-old will make it to 80, according to the National Center for Health Statistics. Source: ThirdAge Poste . . . keep reading Healthcare: Coverage/retirees: Fewer large employers providing retiree health benefits According to the Kaiser Family Foundation, the percentage of large firms offering health benefits to retirees fell from 66 percent in 1988 to 38 percent in 2002. (Posted 11/03) . . . keep reading More Headlines Sign up for our free Tip of the Week Marketing Ideas Seniors--Another Name?

Sharing Demographics Search Discussion What Members Say About Us "My clients are always looking for a magical market--a market segment that is very profitable yet has little competition. Thanks to the tips and strategies of Second50Years.com, I was able to tap into a goldmine!" Kris Maveus-Evenson, President Progressive Ideas, Inc. www.capturehits.com "When I first explored creating a baby boomer to senior consumer internet site, I discovered your newsletter.