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Second50Years... helping you get your share of the Boomer and Senior markets.
A one stop resource for information, statistics, and up-to-the-minute marketing strategies that will help you reach people 50+.
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 How to Craft Your Own Marketing Material
That Triggers Consumers 50+ to Buy (from you)
So, you’ve chosen to market to this infinitely diverse, but ideal and viable population of 50+ consumers. Applying some copywriters’ secrets can increase your chance of successfully targeting these markets.... . . . keep reading
 Focus on Issues: Experts Debate the Future of Retirement
“If 80 is the new 50,” as a recent Newsweek article suggests, what does that mean for retirement? . . . keep reading
 Entrepreneurs Bring Movies Home to Boomers and Seniors
Every big movie that's lavished with attention and money is a teenage-driven movie, either comedy or action film. The art films, if they get any distribution at all, are the poor stepsisters in little leftover cinemas. And God forbid, you're over the age of 45. The studios don't even want to know you exist. . . . keep reading
 ReServe: Retirees Paid and Challenged to Do Their Best for the Public Good
With the aging of baby boomers, we face a great challenge. How do we retain the skills and experience of these valuable workers as they move out of the traditional work force? At the same time, many baby boomers, who want to continue to work once they’ve “retired” are asking, “What kind of work will I do? . . . keep reading
Contrarian Thinker Promotes Age-Neutral Marketing
Age-silo, age-neutral, generational marketing, the "charmed generation." These are all concepts that Dick Stroud is comfortable with. Author of The 50-Plus Market, Stroud is analytical and brings a grasp of theory, history, demographics, and research that is daunting to his topic of marketing to older consumers.... . . . keep reading
 From ‘Glamping’ to Asian Motorcycling to Amazon Cruising: How Entrepreneur’s Site Answers Call of Baby Boomer Travelers
“Being a Boomer is not all about medications and demise. I’d been receiving things in the mail from AARP and other organizations from the time I was 50, a lot of things that have to do with burial plots, hearing aids and laxatives. I really wasn’t feeling any of that—thank goodness—and also have always loved to have fun and do things. I felt the fun side of me wasn’t being catered to and marketed to.” . . . keep reading
 Web Site for Older Job Seekers Uses Innovative Business Model Based on Advocacy and Age-Friendly Employer Certification
This employment website did not exactly explode out of the gate when it started several years ago. Instead, its leaders did their research, forged allies with organizations such as AARP, and thought through its strategy. . . . keep reading
Three Experts Answer Our Burning Questions About Baby Boomers
The baby boomer generation is moving along swiftly. This year the leading edge boomers are turning 62. We wondered what it means for marketing as those oldest boomers age toward (possible) retirement and become what we used to call 'seniors'... . . . keep reading
 Intrepid Senior-Preneurs Turn Out Computer Savvy Seniors
Mimi decided if some students couldn’t come to the school, she’d bring the school to them. She started converting her best lesson plans into a Front Page format while her husband Bill, a longtime marketing executive, researched what would be involved with hosting a website... . . . keep reading
 Financial Planner Develops A Better Way to Think about Retirement for Anxious Baby Boomers
As a retired consulting actuary who helped organizations and individuals prepare for retirement for more than 30 years, Vernon is motivated by the need to help the many people intimidated by retirement issues.... . . . keep reading
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Entrepreneurs Bring Movies Home to Boomers and Seniors
Elinor Gale
Every big movie that's lavished with attention and money is a teenage-driven movie, either comedy or action film. The art films, if they get any distribution at all, are the poor stepsisters in little leftover cinemas. And God forbid, you're over the age of 45. The studios don't even want to know you exist. . . . keep reading
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Contrarian Thinker Promotes Age-Neutral Marketing
Joanne Fritz, Ph.D.
Age-silo, age-neutral, generational marketing, the "charmed generation." These are all concepts that Dick Stroud is comfortable with. Author of The 50-Plus Market, Stroud is analytical and brings a grasp of theory, history, demographics, and research that is daunting to his topic of marketing to older consumers.... . . . keep reading
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What Members Say About Us
"When we first started working on our Computer School for Seniors over a year ago, one of the first things I did was subscribe to Second50years.com. That proved to be a wise decision since you have not only provided us with great information to help guide us but you also proved to be a valuable source of contacts...."
Bill Witcher, President
Computer School for Seniors, Inc.
"I so enjoy the second50years website.
I have recommended it to many of my speaker, trainer friends, and various marketers."
Pat McGill
Contributing Author "A Healthier You!"
Columnist for WOMENINC Magazine.
patmcgill.net
"To be successful, a marketer must get his or her head squarely inside the head of his prospects. Know what they think … learn what they learn … understand their behaviors. Constantly expose yourself to news and information about your target. If your market is over 50, Second50Years.com is where you need to be. It does all this for you! Each week in their newsletter you receive marvelous snippets and insights … plus there’s a whole bunch of very valuable resource material always available. It’s on my 'must read' list every week."
Kurt Medina, President
Medina Associates
"Second50Years.com has been a great resource for our 50-Plus Internet Marketing firm. Our staff has very much enjoyed the quality of the articles and the fact that the site speaks to unique needs of the mature market
online. Nice site!"
David Weigelt
ImmersionActive.com
"I enjoy the wide range of information that is available through second50years.com. An excellent source of insight and marketing information. A great place to start when searching for new ideas."
John Bowser
President
Continuing Fitness, Inc.
"Second50Years is a great way for me to stay on top of what is happening in the mature market...plus, as an entrepreneur who serves that same market, I find the business profiles especially helpful...."
Carol Abrahamson
ExtraordinaryHomes.com
"I just visited the newly updated
Second50Years.com web community. I love the new layout and the graphics...
nicely done! More than that, the new site is full of relevant content that any
marketer to boomers or seniors will certainly want to take advantage of. I will
recommend that my web visitors check it out for themselves. To your continued
success!"
Barbara Mascio, Founder SeniorsApprove.com
"When I first explored creating a baby boomer to senior consumer internet
site, I discovered your newsletter. Our editors are getting such great ideas for
news stories, demographics, and what's really 'new' in mature markting. You're a
true visionary and we look forward to every issue. Thanks, Joanne."
Sharon
Sultan Cutler
MatureResources.org
"A site for sore eyes (sore marketing eyes, that is) No worn out, old
information on this website. Fresh, up-to-date, useful information that is easy
to find, easy to apply and easy to profit from. A "Must-Visit ~ Must-Read" on my
desktop."
Gary Onks, Author/CEO Sold On Seniors,Inc
SoldOnSeniors.com
"As a marketer, and a professional speaker on 'Growing young...not old', I
have found the Second50Years Marketing Bulletin full of up-to-date and useable
material. The website enables me to dig deeper into related material that I
would never have been able to find..."
Iain Duguid
LifeGrowth
Specialist/Conference Speaker/Author
Queensland President, National Speakers
Association
iainduguid.com
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